Factors to Consider When Choosing a CRM
Don’t know exactly what you want from a customer relationship management tool? Ask these questions to identify which options will address...
Criteria for Finding Your Perfect Niche
When you don’t define what sets you apart, the assumption for many is that you’re just like everyone else—and with hundreds or thousands...
Biophilic Design Trends
1. Seeing green One of the easiest ways to add a touch of biophilic design? Go green—literally. Colors in greens are huge this year, and...
Elements Your RE Website Should Have
Websites can help attract potential customers by highlighting agents’ experience, offering contact info and featuring listings, video...
Real Estate Video Ideas Proven to Get Results
There’s a reason Instagram Reels, YouTube and TikTok are so popular. People love to watch videos. This shouldn’t come as a surprise...
Tips for Tackling Buyer Letters With Your Clients
When the market is competitive, buyers will try everything to bring their A-game in hopes that sellers will accept their offer. In the...
Listing Presentation Mistakes and How to Avoid Them
Someway, somehow, you booked yourself a listing appointment. Congratulations! Now it’s time to go win the listing without messing it up....
Help Investors Develop an ROI Strategy
Working with inexperienced investors takes a different set of sales skills than working with primary home buyers. You spend more time...
RE Pros: Ways to Save When Money Is Tight
News about economic tumult may be making you feel jittery about your finances. A “housing recession,” characterizes the current market...
Marketing Tip: Go for the Easy ‘Wins’
In a challenging market, real estate professionals should make sure they’re focusing on easy “wins,” such as optimizing their profiles...
