Mobile Marketing Tips for Realtors

Are your real estate websites mobile responsive? A mobile optimized website is one that gives your visitors the best experience no matter which device they use to access the link. If you open up a website on your mobile device and have a hard time navigating around because you need to pinch the screen to zoom in/out, you officially are on a website that is not responsive.

Here are some tips that Realtors must consider in optimizing their website:

Mobile Popups

Google has recently announced that webmasters should be avoiding the use of website popups, especially on mobile devices. These are screens that popup as soon as you enter a webpage with videos, advertisements, links, etc. Websites that use popups on mobile are not appreciated and will likely lose their search engine rankings and crucial conversions.

Layout

How does your website layout look like? If it looks messy and the content is difficult to see, then it is probably time to make a few changes. You can head to your website from your desktop browser, right click anywhere on the page, and select ‘Inspect.’ This option should open up a window that allows you to pick any mobile device and take a look at how it will appear when it is viewed from it.

Social Media 2.0

Conduct a quick poll the next time you meet with a client to see how they prefer to stay in contact with you and what social media platforms they utilize the most. With 75% of real estate agents using Facebook, there is a good chance you are already on there. With 40% of Twitter users utilizing the micro-blogging platform, there is an abundance of opportunities to share your listings or updates. To stay ahead of the game, you may wish to promote your page or posting on social media via paid ads programs. Mobile messaging apps are now considered “social media 2.0” phenomena. WhatsApp and Snapchat are excellent messaging apps that can be used to share success stories.

Google+ Local Account

Approximately 70% of people who search on their mobile devices for something nearby visit or contact the enterprise within 24 hours. As well, one-third of these searches usually end with some kind of purchase. In response, Google is implementing innovative Apple Maps-integrated ad units for localities, affording businesses with the opportunity to exploit geographical searches. To take advantage of this new feature, you will need a verified Google+ Local account.