Lead Generation Ideas for 2020

One of the biggest challenges that real estate agents face is generating leads in real estate. In such a competitive industry, your ability to get new prospects will determine your success. There are countless real estate lead generation ideas you can follow. If you want to maximize your efforts in real estate lead generation in 2020, you need to look at the methods that the most successful real estate agents are using.

Here are some of the best real estate lead generation ideas that real estate agents should follow in 2020:

Stand Out Call To Action

CTA's should be prudently used across the website to boost customer engagement. You can direct your visitors to comment on your articles, ask them to subscribe to your email list. You can also ask them to connect with you via social media.

Live Engagement Tools

When customers are on your website, they might face some issues such as difficulty in understanding the product demo video, product subscription queries or information about completing a form or application. In such scenarios, you can wisely use the live customer engagement tools like co-browsing, video and voice chat to deliver real time assistance to your customers.

Offer discounts & deals

Whether you are a small business or an enterprise, if you are looking to move your sales figures, one of the most common approaches is to offer discounts, coupons or deals. Offering discounts or deals can be a powerful weapon in your conversion arsenal to drive customer loyalty.

Be active in communities and forums

A great forum is one that helps users to ask questions and connect over similar interests. Often users turn to forums to ask for technical help, look for information on businesses they may use for a service or just for general knowledge of a subject. This creates great opportunities for business owners to reach out with their services or to resolve any problems that may have happened. One thing you need to make sure is that you need to be active in these groups, communities or forums in order to create visibility to share your thoughts. This place is where your buying personas are present.

Keep an eye on competitors

Staying on top of your competitor’s marketing tactics is key to be ahead in the game. This knowledge consists of both knowing what to track and how to be effective at it.

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