Rules of Social Media Engagement
Social media is the place to talk with clients about your brand, neighborhood expertise, and insights into the current and future real estate market. With more than 4 billion social media users worldwide, it’s important to know the rules of engagement for growing your following—and thus, your business.
1. Use a social media calendar to plan your posts.
If you have a team member who’s responsible for social media management, make him or her accountable to the calendar. Alternatively, you could automate your posts, which can save you time and help you target optimal user browsing times.
2. When advertising on social media, make sure to set specific, timely goals.
Measuring these goals can help you justify or recalibrate your ad budget. Track your ad growth using each platform’s specific analytics tools, such as clicks, shares, likely sales, etc.
3. Respond quickly to all direct messages you receive on all social media platforms.
Think of them as live chats. Clients and prospects expect a same-day response, or else they’ll move on to the next agent or broker.
4. Consistent social profiles.
Make sure your social profiles are consistent and your usernames, images, copy, links, photos, and videos match across all platforms. Plus, every one of your profiles should link back to your website.
July 7, 2021.Realtor Magazine. 5 Rules of Social Media Engagement.
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